Monday, August 18, 2008

The Bigfoot press conference and the art of selling a website



What was most revealing about the exhilarating and highly truthful Bigfoot press conference was not what was said.

It was the headgear.

Emblazoned with the URL bigfoottracker.com, a site devoted to their own Bigfoot tracking enterprise, (a site, incidentally, that declares that Bigfoot's DNA has been taken away for 'analization'), the baseball caps worn by Matthew Whitton (aka Gary Parker) and Rick Dyer said so very much.

Their words on MSNBC's Countdown With Keith Olberman said it with a cleanliness only rivaled by Bigfoot's teeth. When asked by the lucky stand-in presenter, Rachel Maddow, whether they were out to make as much money as they could, Mr. Dyer, who had not uttered a word through the entire interview, firmly stated that this was the case. (Please take note, Mr. Zuckerberg and Ms. Sandberg)

These are businessmen who put most Web 1.0 enterprises to shame. Most of Web 2.0 too. They have a geneticist's rigorous grasp of detail. And they have a clearly articulated business plan.

Messrs Whitton and Dyer are afraid of nothing, certainly not of the world's press. After all, they have faced and sniffed the body of Bigfoot. They have dragged his five hundred pounds back to their pickup truck. They have resisted the urge of calling the police, or Animal Rescue. These are men smart and courageous enough to have run Webvan.

continue....